"When Chief Executive Officer David Bull spoke yesterday, he had expected that his announcement would simply signal to the market that Woodblock.com was moving into new markets, and was ready to take on new challenges. 2006 is going to be a challenging year for all of us here, but we have no doubt at all that we are ready for those challenges", he emphasized.

Marketing Manager David Bull stepped forward to speak about the upcoming re-organization. "We have been aware for many years that there is a very large segment of the print market that we have been unable to reach. It has always required a considerable investment on the part of the customer to become a collector of Woodblock.com prints, and unfortunately, this has had the effect of shutting many people off from discovering the beauty of these objects", he said.

When the analysts asked if this meant that the long-standing Woodblock.com policy of never selling single prints from their sets was about to change, CEO David Bull supplied the answer. "We have absolutely no plans to change our policies on subscriptions at all. Prints from our established sets will not be sold individually, period." He then chided analysts for overlooking a little-noticed detail of last December's announcement of products for the upcoming year's work. "Study that announcement carefully - we have projected 10 days a month for work on the scroll project and about one week a month for printing on the Small Print Collection. Do the math; you will see that our labour force is being very under-utilized on those projects. But rather than resort to layoffs, we have decided to expand our business in a new direction, in order to keep our plant working at full capacity."

Company executives then closed the call, asking that markets "show some patience while we get this thing up and running". Analysts were not convinced however, and will require more information from the organization before they can again place Woodblock.com on their 'buy' lists.